Alberta Main Street Halloween Takeover Featuring: 31 Days of Black Horror
Alberta Main Street Storefront Takeover
Alberta Main Street's Storefront Takeovers are a way to showcase causes and organizations that benefit BIPOC communities. Our Storefront Takeover displays have been made possible by the generous support of locally owned Forge Graphic Works.
With Halloween approaching, we were able to partner with some dope Portland businesses, organizations, and initiatives to help bring the city some additional thrills! Featured at Alberta Main Street, come check out our Halloween Horror Display starting Friday, October 30th!
Despite being classically underrepresented, black culture has a long and storied history of contributions to the horror genre that spans across both film and literature. Throughout the past century, the journey of black representation in horror has echoed that of black Hollywood itself, making its way through institutionalized discrimination, prejudicial tropes, and industry backlash on its path towards equity and creative freedom. On our Albert Main Street Storefront display, we’ve highlighted some works that we hope can be a spark for all horror fans looking to further explore, support, and enjoy the stories and storytellers drawing from the rich traditions of black culture.
31 Days of Horror: By Jeff Oliver
In support of local black filmmakers, we’re also happy to feature 31 Days of Black Horror: a fundraiser by Writer & Filmmaker, Jeff Oliver, in collaboration with Open Signal PDX.
According to Oliver:
“This project is a celebration of Black horror during the month of October, in the wake of the genre’s reemergence after the release of the 2019 documentary Horror Noire & Jordan Peele’s 2017 film Get Out. It also attempts to provide a different lens in which to re-examine current conversations about race, focusing on the power of Black storytelling to understand and overcome fear. 31 Days of Black Horror launched in honor of Open Signal Labs' Our Stories, Our Lives response fund for local Black media makers. I'm working to raise $5,000, which will grant each of eight Black media makers in the Portland area a $599 unrestricted cash award.”
About the Collaborators
Alberta Main Street is a 10-year-old 501C3 nonprofit that provides work to support an equitable, diverse and vibrant Alberta St. community with a particular emphasis on addressing gentrification and displacement by bringing Black businesses, arts & culture back to this historic Black Main Street in NE Portland.
Launched in January 2017, Open Signal PDX builds upon the legacy of Portland Community Media (PCM), an organization that empowered thousands of Portlanders to access video and television technology during its 35-year history.
Forge Graphic Works is a group of design and print experts specializing in large format graphic manufacturing, installation, and fulfillment services for retail, event, and experiential marketing programs.
